I'm a Senior Creative working with founders and brands in outdoor, apparel, and lifestyle to build identities that feel authentic to their culture, bringing both strategic thinking and grounded execution to every project.
WeaselratA single character sketch became the starting point for a brand with a cult-like following.
Weaselrat carries a distinct point of view, built around Ollie, a mascot with real subculture roots, alongside the brand's logo and full visual identity. Partnered with the founder to build an audience from nothing in an overlooked niche: a full Shopify store, automated email flows, limited drops, an organically grown Instagram following, and nationwide community events, all shaping a following most brands never reach.
Live SiteBeatportTurning a digital-first brand into something a community could wear, gather around, and feel part of.
Beatport's identity lived almost entirely on screens. Partnered with leadership to build a full apparel program, originally for employees and ambassadors, that resonated so strongly it grew into a public line, extending a digital-first brand into festivals, studios, and everyday life.
AntinomyBuilding a brand and a name from a single idea: that contradiction can be a strength.
Partnered with the founder to build an outdoor brand from scratch, logo mark, tagline, conceptual framework, brand guide, positioning, and packaging all developed together. The name Antinomy embraces the tension between opposing ideas as a strength, giving the brand a genuine point of view in a category where most competitors look the same.
DatasetTurned a niche sound system culture into a brand people actually follow.
Founded and built independently, Dataset translated the technical world of low frequency sound, acoustic research, signal flow, system infrastructure, into a design system as disciplined as the culture it represented. Ongoing collaboration with artists and communities kept the brand embedded in that world, growing a genuine following and opening doors into creative direction roles across the music industry.
Miguel VegaI'm a multidisciplinary designer driving impact for culture-shaping brands. Whether you're a founder building something new or a team looking to strengthen what's already there, I'd love to hear from you.
Get in touchA+D Museum, Business Insider, Behance, Block.FM, BigUp Mag, Computer Arts, IdN®, Thump, Pie International, Knowledge Mag.
Alpinestars, Beatport, Coachaella, Crssd Festival, DC Shoes Co, ESPN, Fuel TV, HARD Music Festival, HBO, Insomniac Events, Mt. Bachelor, Scion, Sega, SONY, ULTRA Music Festival, Under Armour, Woodward.
